Description:
Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.
Tasks
- Resolve customer complaints regarding sales and service.
- Monitor customer preferences to determine focus of sales efforts.
- Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.
- Determine price schedules and discount rates.
- Review operational records and reports to project sales and determine profitability.
- Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.
- Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
- Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
- Prepare budgets and approve budget expenditures.
- Represent company at trade association meetings to promote products.
Knowledge
- Sales and Marketing
- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Customer and Personal Service
- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Administration and Management
- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- English Language
- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Personnel and Human Resources
- Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
- Economics and Accounting
- Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
- Psychology
- Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Education and Training
- Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Mathematics
- Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Clerical
- Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Skills
- Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking
- Talking to others to convey information effectively.
- Reading Comprehension
- Understanding written sentences and paragraphs in work related documents.
- Coordination
- Adjusting actions in relation to others' actions.
- Social Perceptiveness
- Being aware of others' reactions and understanding why they react as they do.
- Writing
- Communicating effectively in writing as appropriate for the needs of the audience.
- Critical Thinking
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Persuasion
- Persuading others to change their minds or behavior.
- Time Management
- Managing one's own time and the time of others.
- Management of Personnel Resources
- Motivating, developing, and directing people as they work, identifying the best people for the job.
Abilities
- Oral Expression
- The ability to communicate information and ideas in speaking so others will understand.
- Oral Comprehension
- The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Speech Clarity
- The ability to speak clearly so others can understand you.
- Written Comprehension
- The ability to read and understand information and ideas presented in writing.
- Written Expression
- The ability to communicate information and ideas in writing so others will understand.
- Speech Recognition
- The ability to identify and understand the speech of another person.
- Inductive Reasoning
- The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
- Deductive Reasoning
- The ability to apply general rules to specific problems to produce answers that make sense.
- Problem Sensitivity
- The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
- Near Vision
- The ability to see details at close range (within a few feet of the observer).
Work Activities
- Selling or Influencing Others
- Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
- Establishing and Maintaining Interpersonal Relationships
- Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Communicating with Supervisors, Peers, or Subordinates
- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Getting Information
- Observing, receiving, and otherwise obtaining information from all relevant sources.
- Communicating with Persons Outside Organization
- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Guiding, Directing, and Motivating Subordinates
- Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
- Making Decisions and Solving Problems
- Analyzing information and evaluating results to choose the best solution and solve problems.
- Developing and Building Teams
- Encouraging and building mutual trust, respect, and cooperation among team members.
- Developing Objectives and Strategies
- Establishing long-range objectives and specifying the strategies and actions to achieve them.
- Coaching and Developing Others
- Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
Work Context
- Telephone
- How often do you have telephone conversations in this job?
- Electronic Mail
- How often do you use electronic mail in this job?
- Contact With Others
- How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?
- Face-to-Face Discussions
- How often do you have to have face-to-face discussions with individuals or teams in this job?
- Freedom to Make Decisions
- How much decision making freedom, without supervision, does the job offer?
- Level of Competition
- To what extent does this job require the worker to compete or to be aware of competitive pressures?
- Structured versus Unstructured Work
- To what extent is this job structured for the worker, rather than allowing the worker to determine tasks, priorities, and goals?
- Deal With External Customers
- How important is it to work with external customers or the public in this job?
- Letters and Memos
- How often does the job require written letters and memos?
- Work With Work Group or Team
- How important is it to work with others in a group or team in this job?
Interests
- Enterprising
- Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Conventional
- Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
- Social
- Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
- Realistic
- Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
- Investigative
- Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
- Artistic
- Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
Work Style
- Integrity
- Job requires being honest and ethical.
- Dependability
- Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Achievement/Effort
- Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
- Leadership
- Job requires a willingness to lead, take charge, and offer opinions and direction.
- Initiative
- Job requires a willingness to take on responsibilities and challenges.
- Persistence
- Job requires persistence in the face of obstacles.
- Self Control
- Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
- Stress Tolerance
- Job requires accepting criticism and dealing calmly and effectively with high stress situations.
- Adaptability/Flexibility
- Job requires being open to change (positive or negative) and to considerable variety in the workplace.
- Attention to Detail
- Job requires being careful about detail and thorough in completing work tasks.
Work Value
- Independence
- Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
- Working Conditions
- Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
- Achievement
- Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
- Support
- Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
- Recognition
- Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
- Relationships
- Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Related Occupations
- Marketing Managers
- Education Administrators, Elementary and Secondary School
- Lodging Managers
- Agents and Business Managers of Artists, Performers, and Athletes
- Wholesale and Retail Buyers, Except Farm Products
- Training and Development Specialists
Common Lay Titles
- Auto Dealer
- Auto Dealer (Automobile Dealer)
- Business Developer
- Business Development Director
- Business Development Executive
- Business Development Officer
- Business Development Specialist
- Car Dealer
- Channel Manager
- Clothier
- Commercial Director
- Contracts Specialist
- Dealership Manager
- Department Store Manager
- Director of Business Development
- Director of Sales
- Director of Sales and Marketing
- Director of Sales Marketing
- District Manager
- District Sales Manager
- Division Head
- Division Manager
- E-Commerce Director
- Export Manager
- Field Representative
- General Manager
- Global Account Manager (GAM)
- Hotel Sales Manager
- Import Export Manager
- Importer Exporter
- Inside Sales Manager
- International Trade Specialist
- Liquidator
- Marketing Sales Supervisor
- Product Distribution Specialist
- Professional Equipment Sales and Service Manager
- Regional Manager
- Regional Sales Manager
- Retail Chain Store Area Supervisor
- Retail District Manager
- Sales Account Manager
- Sales Administrator
- Sales and Marketing Manager
- Sales and Marketing Vice President
- Sales Coordinator
- Sales Director
- Sales Manager
- Sales Officer
- Sales Promotion Manager
- Sales Representative
- Sales Supervisor
- Sales Vice President
- Store Manager
- Territory Sales Manager
- Utility Sales and Service Manager
- Vehicle Leasing and Rental Manager
- Vice President of Sales
- Vice President Worldwide Sales
- Zone Manager