Description:
Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.
Tasks
- Take photographs of displays and signage.
- Plan commercial displays to entice and appeal to customers.
- Place prices and descriptive signs on backdrops, fixtures, merchandise, or floor.
- Change or rotate window displays, interior display areas, and signage to reflect changes in inventory or promotion.
- Obtain plans from display designers or display managers, and discuss their implementation with clients or supervisors.
- Develop ideas or plans for merchandise displays or window decorations.
- Consult with advertising and sales staff to determine type of merchandise to be featured and time and place for each display.
- Arrange properties, furniture, merchandise, backdrops, and other accessories, as shown in prepared sketches.
- Construct or assemble displays and display components from fabric, glass, paper, and plastic, using hand tools and woodworking power tools, according to specifications.
- Collaborate with others to obtain products and other display items.
Knowledge
- Customer and Personal Service
- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- English Language
- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Sales and Marketing
- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Design
- Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Computers and Electronics
- Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Administration and Management
- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Mathematics
- Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
- Education and Training
- Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
- Production and Processing
- Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Public Safety and Security
- Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Skills
- Time Management
- Managing one's own time and the time of others.
- Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking
- Talking to others to convey information effectively.
- Coordination
- Adjusting actions in relation to others' actions.
- Social Perceptiveness
- Being aware of others' reactions and understanding why they react as they do.
- Reading Comprehension
- Understanding written sentences and paragraphs in work related documents.
- Instructing
- Teaching others how to do something.
- Persuasion
- Persuading others to change their minds or behavior.
- Learning Strategies
- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Monitoring
- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Abilities
- Visualization
- The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
- Speech Clarity
- The ability to speak clearly so others can understand you.
- Oral Comprehension
- The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Oral Expression
- The ability to communicate information and ideas in speaking so others will understand.
- Extent Flexibility
- The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.
- Speech Recognition
- The ability to identify and understand the speech of another person.
- Manual Dexterity
- The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
- Arm-Hand Steadiness
- The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
- Trunk Strength
- The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without 'giving out' or fatiguing.
- Near Vision
- The ability to see details at close range (within a few feet of the observer).
Work Activities
- Handling and Moving Objects
- Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.
- Getting Information
- Observing, receiving, and otherwise obtaining information from all relevant sources.
- Organizing, Planning, and Prioritizing Work
- Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Identifying Objects, Actions, and Events
- Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
- Performing General Physical Activities
- Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.
- Thinking Creatively
- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Communicating with Supervisors, Peers, or Subordinates
- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Communicating with Persons Outside Organization
- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Making Decisions and Solving Problems
- Analyzing information and evaluating results to choose the best solution and solve problems.
- Establishing and Maintaining Interpersonal Relationships
- Developing constructive and cooperative working relationships with others, and maintaining them over time.
Work Context
- Face-to-Face Discussions
- How often do you have to have face-to-face discussions with individuals or teams in this job?
- Frequency of Decision Making
- How frequently is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization?
- Exposed to Contaminants
- How often does this job require working exposed to contaminants (such as pollutants, gases, dust or odors)?
- Telephone
- How often do you have telephone conversations in this job?
- Contact With Others
- How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?
- Time Pressure
- How often does this job require the worker to meet strict deadlines?
- Work With Work Group or Team
- How important is it to work with others in a group or team in this job?
- Spend Time Walking and Running
- How much does this job require walking and running?
- Deal With External Customers
- How important is it to work with external customers or the public in this job?
- Impact of Decisions on Co-workers or Company Results
- How do the decisions an employee makes impact the results of co-workers, clients or the company?
Interests
- Artistic
- Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
- Enterprising
- Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Realistic
- Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
- Conventional
- Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
- Investigative
- Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
- Social
- Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
Work Style
- Attention to Detail
- Job requires being careful about detail and thorough in completing work tasks.
- Dependability
- Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Adaptability/Flexibility
- Job requires being open to change (positive or negative) and to considerable variety in the workplace.
- Stress Tolerance
- Job requires accepting criticism and dealing calmly and effectively with high stress situations.
- Independence
- Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
- Cooperation
- Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
- Concern for Others
- Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
- Initiative
- Job requires a willingness to take on responsibilities and challenges.
- Integrity
- Job requires being honest and ethical.
- Achievement/Effort
- Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Work Value
- Relationships
- Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
- Independence
- Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
- Achievement
- Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
- Working Conditions
- Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
- Support
- Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
- Recognition
- Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Related Occupations
Common Lay Titles
- Chain Sales Representative
- Decorator
- Director of Display
- Display Artist
- Display Associate
- Display Coordinator
- Display Decorator
- Display Department Manager
- Display Designer
- Display Director
- Display Manager
- Display Specialist
- Display Trimmer
- Draper
- Free Lance Displayer
- In Store Marketing Associate
- Mannequin Decorator
- Merchandise Displayer
- Merchandiser
- Merchandising Representative
- Model Dresser
- Presentation Specialist
- Retail Merchandiser
- Sales Representative
- Show Floor Decorator
- Showcase Trimmer
- Store Merchandiser
- Trimmer
- Visual Manager
- Visual Merchandiser (VM)
- Visual Merchandising Manager
- Visual Merchandising Specialist
- Visual Presentation Manager
- Window Decorator
- Window Display Designer
- Window Draper
- Window Dresser
- Window Trimmer Apprentice