Description:
Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Tasks
- Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
- Present drafts and ideas to clients.
- Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
- Vary language and tone of messages based on product and medium.
- Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
- Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
- Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
- Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Knowledge
- English Language
- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Communications and Media
- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Sales and Marketing
- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Computers and Electronics
- Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Psychology
- Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
- Clerical
- Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
- Sociology and Anthropology
- Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures and their history and origins.
- Customer and Personal Service
- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Design
- Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Law and Government
- Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
Skills
- Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Critical Thinking
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Time Management
- Managing one's own time and the time of others.
- Writing
- Communicating effectively in writing as appropriate for the needs of the audience.
- Reading Comprehension
- Understanding written sentences and paragraphs in work related documents.
- Speaking
- Talking to others to convey information effectively.
- Active Learning
- Understanding the implications of new information for both current and future problem-solving and decision-making.
- Persuasion
- Persuading others to change their minds or behavior.
- Coordination
- Adjusting actions in relation to others' actions.
- Equipment Selection
- Determining the kind of tools and equipment needed to do a job.
Abilities
- Written Expression
- The ability to communicate information and ideas in writing so others will understand.
- Originality
- The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Written Comprehension
- The ability to read and understand information and ideas presented in writing.
- Oral Expression
- The ability to communicate information and ideas in speaking so others will understand.
- Oral Comprehension
- The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Near Vision
- The ability to see details at close range (within a few feet of the observer).
- Fluency of Ideas
- The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Speech Clarity
- The ability to speak clearly so others can understand you.
- Problem Sensitivity
- The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
- Speech Recognition
- The ability to identify and understand the speech of another person.
Work Activities
- Thinking Creatively
- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Communicating with Persons Outside Organization
- Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
- Interacting With Computers
- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Getting Information
- Observing, receiving, and otherwise obtaining information from all relevant sources.
- Establishing and Maintaining Interpersonal Relationships
- Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Selling or Influencing Others
- Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
- Communicating with Supervisors, Peers, or Subordinates
- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Organizing, Planning, and Prioritizing Work
- Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Making Decisions and Solving Problems
- Analyzing information and evaluating results to choose the best solution and solve problems.
- Updating and Using Relevant Knowledge
- Keeping up-to-date technically and applying new knowledge to your job.
Work Context
- Face-to-Face Discussions
- How often do you have to have face-to-face discussions with individuals or teams in this job?
- Telephone
- How often do you have telephone conversations in this job?
- Work With Work Group or Team
- How important is it to work with others in a group or team in this job?
- Electronic Mail
- How often do you use electronic mail in this job?
- Indoors, Environmentally Controlled
- How often does this job require working indoors in environmentally controlled conditions?
- Time Pressure
- How often does this job require the worker to meet strict deadlines?
- Contact With Others
- How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?
- Freedom to Make Decisions
- How much decision making freedom, without supervision, does the job offer?
- Importance of Being Exact or Accurate
- How important is being very exact or highly accurate in performing this job?
- Spend Time Sitting
- How much does this job require sitting?
Interests
- Enterprising
- Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Artistic
- Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
- Investigative
- Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
- Conventional
- Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
- Social
- Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
- Realistic
- Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
Work Style
- Dependability
- Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Persistence
- Job requires persistence in the face of obstacles.
- Initiative
- Job requires a willingness to take on responsibilities and challenges.
- Attention to Detail
- Job requires being careful about detail and thorough in completing work tasks.
- Achievement/Effort
- Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
- Cooperation
- Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
- Stress Tolerance
- Job requires accepting criticism and dealing calmly and effectively with high stress situations.
- Independence
- Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
- Innovation
- Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
- Adaptability/Flexibility
- Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Work Value
- Achievement
- Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
- Support
- Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
- Working Conditions
- Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
- Relationships
- Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
- Recognition
- Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
- Independence
- Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Related Occupations
- Radio and Television Announcers
- Public Relations Specialists
- Advertising Sales Agents
- Insurance Sales Agents
- Real Estate Sales Agents