Description:
Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, newspapers, and packaging.
Tasks
- Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
- Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
- Manage own accounts and projects, working within budget and scheduling requirements.
- Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
- Present final layouts to clients for approval.
- Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
- Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
- Work with creative directors to develop design solutions.
- Review illustrative material to determine if it conforms to standards and specifications.
- Attend photo shoots and printing sessions to ensure that the products needed are obtained.
Knowledge
- Design
- Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
- Administration and Management
- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
- Computers and Electronics
- Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
- Customer and Personal Service
- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
- Production and Processing
- Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
- Communications and Media
- Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
- Fine Arts
- Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
- English Language
- Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
- Sales and Marketing
- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
- Education and Training
- Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Skills
- Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Time Management
- Managing one's own time and the time of others.
- Reading Comprehension
- Understanding written sentences and paragraphs in work related documents.
- Critical Thinking
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
- Coordination
- Adjusting actions in relation to others' actions.
- Speaking
- Talking to others to convey information effectively.
- Judgment and Decision Making
- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Active Learning
- Understanding the implications of new information for both current and future problem-solving and decision-making.
- Negotiation
- Bringing others together and trying to reconcile differences.
- Persuasion
- Persuading others to change their minds or behavior.
Abilities
- Originality
- The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
- Oral Comprehension
- The ability to listen to and understand information and ideas presented through spoken words and sentences.
- Fluency of Ideas
- The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
- Oral Expression
- The ability to communicate information and ideas in speaking so others will understand.
- Near Vision
- The ability to see details at close range (within a few feet of the observer).
- Written Comprehension
- The ability to read and understand information and ideas presented in writing.
- Problem Sensitivity
- The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
- Visualization
- The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
- Speech Clarity
- The ability to speak clearly so others can understand you.
- Information Ordering
- The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Work Activities
- Thinking Creatively
- Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
- Interacting With Computers
- Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
- Making Decisions and Solving Problems
- Analyzing information and evaluating results to choose the best solution and solve problems.
- Communicating with Supervisors, Peers, or Subordinates
- Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
- Updating and Using Relevant Knowledge
- Keeping up-to-date technically and applying new knowledge to your job.
- Getting Information
- Observing, receiving, and otherwise obtaining information from all relevant sources.
- Establishing and Maintaining Interpersonal Relationships
- Developing constructive and cooperative working relationships with others, and maintaining them over time.
- Organizing, Planning, and Prioritizing Work
- Developing specific goals and plans to prioritize, organize, and accomplish your work.
- Interpreting the Meaning of Information for Others
- Translating or explaining what information means and how it can be used.
- Guiding, Directing, and Motivating Subordinates
- Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
Work Context
- Telephone
- How often do you have telephone conversations in this job?
- Electronic Mail
- How often do you use electronic mail in this job?
- Face-to-Face Discussions
- How often do you have to have face-to-face discussions with individuals or teams in this job?
- Contact With Others
- How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?
- Indoors, Environmentally Controlled
- How often does this job require working indoors in environmentally controlled conditions?
- Work With Work Group or Team
- How important is it to work with others in a group or team in this job?
- Time Pressure
- How often does this job require the worker to meet strict deadlines?
- Freedom to Make Decisions
- How much decision making freedom, without supervision, does the job offer?
- Importance of Being Exact or Accurate
- How important is being very exact or highly accurate in performing this job?
- Coordinate or Lead Others
- How important is it to coordinate or lead others in accomplishing work activities in this job?
Interests
- Artistic
- Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
- Enterprising
- Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
- Realistic
- Realistic occupations frequently involve work activities that include practical, hands-on problems and solutions. They often deal with plants, animals, and real-world materials like wood, tools, and machinery. Many of the occupations require working outside, and do not involve a lot of paperwork or working closely with others.
- Conventional
- Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
- Social
- Social occupations frequently involve working with, communicating with, and teaching people. These occupations often involve helping or providing service to others.
- Investigative
- Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.
Work Style
- Dependability
- Job requires being reliable, responsible, and dependable, and fulfilling obligations.
- Attention to Detail
- Job requires being careful about detail and thorough in completing work tasks.
- Adaptability/Flexibility
- Job requires being open to change (positive or negative) and to considerable variety in the workplace.
- Integrity
- Job requires being honest and ethical.
- Achievement/Effort
- Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
- Stress Tolerance
- Job requires accepting criticism and dealing calmly and effectively with high stress situations.
- Cooperation
- Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
- Initiative
- Job requires a willingness to take on responsibilities and challenges.
- Innovation
- Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
- Leadership
- Job requires a willingness to lead, take charge, and offer opinions and direction.
Work Value
- Independence
- Occupations that satisfy this work value allow employs to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
- Achievement
- Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
- Working Conditions
- Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
- Recognition
- Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
- Relationships
- Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
- Support
- Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
Related Occupations
- Landscape Architects
- Commercial and Industrial Designers
- Fashion Designers
- Floral Designers
- Interior Designers
- Public Relations Specialists